Tim Cook Biography Flash a weekly Biography.

This week, the Tim Cook biography just got a major update. I was centerstage at Apple’s Awe-dropping event, launching the iPhone 17 lineup—including the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max—at Apple Park in Cupertino on September 9th. As CEO, I set the tone for Apple’s biggest annual showcase, first teasing the event with an early-morning photo from Apple Park on X, formerly Twitter, telling fans, Days like today are some of the most exciting moments at Apple. That post alone racked up nearly 200,000 views before lunchtime, proving that when I hit “post,” the world pays attention, Times of India reports.

The star onstage was the iPhone 17 Air—Apple’s thinnest phone yet, replacing the Plus and positioned as “pro performance in a smaller package.” According to both 9to5Mac and the Wall Street Journal, our messaging was clear: this device has the innovation to make you rethink what slim and powerful mean in a phone. During a CNBC interview at Corning’s Kentucky factory with Jim Cramer, I made sure to address head-on the burning question about battery life. I told Cramer that fans would “love the battery life,” explaining we engineered the Air from the inside out. By going eSIM-only, space that once housed a physical SIM is now battery, and this innovation is all about delivering power and endurance in that ultra-slim form factor, as detailed by 9to5Mac.

But that’s not my only headline this week. My visit to Corning’s factory in Harrodsburg, Kentucky was more than a quick photo-op. I showcased Apple’s $2.5 billion commitment to American manufacturing and, as covered by the Associated Press and GuruFocus, announced that all iPhone and Apple Watch cover glass will be made there by the end of 2026. This deal is boosting Corning’s workforce and opening a joint innovation center focused on cutting-edge manufacturing, demonstrating Apple’s long-term investment—and my leadership—in advanced U.S. tech production.

Outside of products, I was on hand interacting with Apple Park event guests, including international influencers like Navya Naveli Nanda and Armaan Malik. Their Instagram posts from Apple Park went viral, underlining the global pop-culture footprint of the Apple brand in my era, according to Azat TV.

To clear the air about a viral social media rumor—a parody account claimed I announced a saffron iPhone for the RSS centenary. That’s 100 percent false. Major fact-checkers and my own verified X feed confirm not a word of it is true. No such announcement from me or Apple exists. Always remember, in the Tim Cook era, if it’s not in the Apple Newsroom or a major outlet, take it with a pinch of salt.

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