Black Friday's Shift: Continuous Commerce Takes Over
Update: 2025-11-28
Description
Black Fridays dominance in holiday shopping is waning, with only 20% of consumers planning to start their shopping during the weekend in 2025. The shift is due to the rise of AI in shopping, dynamic pricing, and retailers leveraging technology for a more data-driven approach. The retail world is moving towards continuous commerce, making shopping seamless, personalized, and helpful throughout the holiday season.
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