Black Friday's Shift: Online Shopping Reigns
Update: 2025-11-28
Description
Black Fridays Traditional Allure Wanes as Online Shopping Surges: Retailers Adapt to Shifting Consumer BehaviorBlack Friday, once synonymous with bustling crowds and unbeatable deals, is evolving. With stores opening later and foot traffic stagnant, online shopping has become the preferred method for many consumers. The integrity of the event is questioned, as promotional pricing often improves as the holiday approaches. Retailers like Walmart, Target, and Macys are adjusting their strategies, with some starting sales earlier and others spreading promotions throughout November. The shift towards online shopping is expected to continue, with more people predicted to shop from home during the Turkey Five period.
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