Black Friday Online Spending Shatters Records
Update: 2025-11-29
Description
Black Friday 2023 shatters records with $11.7 billion in online spending, a 9.4% increase from last year. AI tools and Buy Now Pay Later options drive this surge, with televisions, Nintendo Switch Two, Apple AirPods Four, and Oura Ring Four topping the list. Kitchen items, appliances, and sports equipment also see high demand, with electronics, toys, and apparel offering up to 29% discounts. AI-driven traffic to retail sites is expected to jump 600%, and mobile shopping accounts for over 58% of online sales, with Buy Now Pay Later services driving $760 million in spending.
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