In this episode of the Blue Earth Podcast, we sit down with endurance athlete Russ Cook (aka The Hardest Geezer) and co-founder Alex Taylor to unpack their bold new venture: Hardest Adventures.

From running the length of Africa to launching the world’s first creator-led media and adventure company, Russ and Alex share the story behind the movement they’re building, one that combines real-world challenges, storytelling, and community to help people reconnect with their bodies, their purpose, and the planet.

We explore:

• The origin story of Hardest Adventures
• How they're merging media, mission and travel into a new business model
• What it means to truly “make life matter”
• Their plans to scale impact through free brand-funded expeditions
• And their current £250,000 raise via Blue Earth Ventures

Plus, find out how you can pitch your own bold expedition live at Blue Earth Summit 2025.

🎧 Honest, energising, and full of practical insights, this is one for anyone building something meaningful from the ground up.

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