In this episode of the Blue Earth Podcast, we’re joined by Edward Brial, co-founder and Chief Sustainability Officer of Materra—a regenerative sourcing platform using AI to decarbonise agricultural commodities, starting with cotton.

Edward shares the incredible story behind Materra’s journey: from engineering prototypes in a hydroponic lab in Essex to partnering with global fashion giants like H&M and Mango. We unpack how Materra is empowering smallholder farmers across India with tech-enabled regenerative practices—and why digitisation is the missing link in sustainable supply chains.

We explore:

• The roots of regenerative agriculture (and why it’s not what you think)
• How AI is transforming farmer livelihoods and climate resilience
• Materra’s mission to bring visibility, traceability, and profitability to the world’s most polluting commodity
• What it really means to raise capital for a nature-based tech company in today’s climate landscape

If you're passionate about innovation, climate solutions, and the future of farming, this one's for you.

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