Blue Jeans and the American Dream: The Story of Levi Strauss
Update: 2022-02-26
Description
(Samantha) When his father died in 1846, Levi Strauss was left with few opportunities as a Jewish youth in his native Bavaria and so he left with his mother and sisters for New York where he joined his brothers’ modest dry good business. A few years later he moved to San Francisco to run the west coast branch of the family firm. Levi went on to build up a successful business and to become a well-respected, millionaire philanthropist while popularizing a new form of clothing: blue jeans.
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