Bobby Kraft, How to Be an Early Adopter of Yourself (#208)
My old friend Bobby Kraft is joining us in today's episode, and I'm very excited for my listeners to meet him. His success story will inspire our young entrepreneurs that pivoting is okay and sometimes necessary.
Robert Kraft has almost 20 years of expertise as an Entrepreneur in the Direct Marketing industry. Before Mr. Kraft joined the industry, he was a licensed Investment Advisor with AXA Advisors in Cleveland, Ohio.
Robert has high competence in startups, acquisitions, teambuilding, leadership, marketing, and management. He built and ran a company compiling more than 15 years of experience as an entrepreneur in the Direct Marketing space with printing plants around the country as CEO. As Founder and CEO, Mr. Kraft had more than 600 highly diverse employees across 4 time zones with more than 10 different languages spoken on a 24 x 7 basis.
In the last 5 years, he has pivoted into the tech sectors of marketing and the now burgeoning world of sports betting, thanks to the overturning of PASPA in May of 2018.
Main website: www.atlasworldsports.com
IOS and Android app: Atlas World Sports
[0:00 ] Intro
[2:16 ] How'd it happen for Bobby Kraft?
[14:12 ] On getting drafted into a college football team
[29:16 ] When the rug was swept off of his feet
[35:22 ] Helping their printing business thrive
[50:49 ] Why Bobby loves Elon Musk
[55:27 ] Dealing with law changes that impacted the business negatively
[1:06:35 ] Diving deeper into the Atlas World Sports app
[1:17:42 ] Beyond the app is a community
[1:19:37 ] Outro
Check the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/bobby-kraft-how-to-be-an-early-adopter-of-yourself-208/
If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you 🙂).
Connect with Mike: