Erik has spent the past 10+ years developing, implementing, and executing commercial strategies with Smith & Nephew operating in the medical device industry. He has held a variety of commercially focused roles, including executive level leadership. Erik has a proven track record of delivering results through incremental top and bottom-line growth. He has led
large complex global portfolios, developed, and executed brand strategies, including multiple marquee product launches. Erik has extensive experience in leading sales teams, built out
multiple specialty sales strategies and scaled selling organizations behind them. Throughout his career he has driven change through inspirational leadership and strategic problem
solving.

Erik was energized by Goodroot’s mission and challenge of ‘Reinventing healthcare. One system at a time.’ He himself is an example of ‘Free and Amplify’ enacted. By stepping away from a prominent role and promising career path in medical device, Erik has been freed to unlock Goodroot’s full potential, pulling from his previous experience certain to deliver amplified results. Erik is focused on finding the best talent to scale the commercial
enterprise for Goodroot. There is hidden potential in extremely talented professionals across the market today. Once they are freed and put in an environment where that potential is
unlocked through trust, enablement, and personalized development they are sure to produce remarkable results.

ewallace@goodrootinc.com

www.goodrootinc.com
 https://www.coeorx.com/ 

Rebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work.

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