Matty Dalrymple talks with Gary Zenker about BOOK MARKETING LESSONS FROM BEYOND THE BOOK WORLD, including what authors can learn from comic books and tattoo artists, how to drive interest for the next offering, the importance of not taking your reader out of the story, not wasting your best vehicle (your own books), the flexibility indy authors have in experimenting with promotional approaches, and how sometimes it's not about selling.

Do any of those topics pique your interest? Check out 2 MINUTES OF INDY https://bit.ly/2MinutesOfIndy, where over the week following the airing of the episode, you'll find brief video clips from the interview on each of those topics. You can also catch up on some highlights of previous episodes there.

Show notes at https://bit.ly/TIAP162

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By day, Gary Zenker is a marketing professional, banging out marketing plans, business plans, and copy for B2B and B2C clients. By night, he takes the lessons of human behavior and crafts them into flash fiction stories. His work has appeared in over a dozen print anthologies and on-line sites. His non-fiction columns on writing and various marketing topics have appeared in a variety of publications. He founded and continues to run the Main Line Writers Group and the Wilmington/Chadds Ford Writers Group to help local authors better their craft and reach their publishing goals. His party game WritersBloxx, helps others bring their stories to new audiences.