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Bootstrapped to IPO - with Backblaze's Gleb Budman

Bootstrapped to IPO - with Backblaze's Gleb Budman

Update: 2023-11-27

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This week on How To Win: Gleb Budman of Backblaze, which offers affordable, easy cloud storage. You’ll hear how bootstrapping forced them to make efficient decisions, how focusing on underserved mid-market customers helped them compete with Amazon, and how building their own platform gave them a structural advantage.

Timestamps:
01:45 Focusing on underserved mid-market
02:15 Low pricing from efficient infrastructure
07:45 Content and community marketing
11:30 Bootstrapping forced efficiency
13:20 Building own platform from bootstrapping
16:15 Staying power and not getting ahead

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Bootstrapped to IPO - with Backblaze's Gleb Budman

Bootstrapped to IPO - with Backblaze's Gleb Budman

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