In this episode of the Hunting Gear podcast, Dan Johnson and Todd Snader discuss the latest in bow technology, including product launches, the challenges of naming bows, and the cyclical trends in the archery industry. They reflect on their hunting seasons, the timing of product releases, and how consumer feedback shapes future developments. The conversation also delves into the complexities of product development and the importance of understanding industry trends. In this conversation, Todd Snader discusses the features and benefits of the Solution LS and Proven 34 bows, emphasizing their popularity, pricing, and technological advancements. He explains the significance of axle to axle length and brace height in bow performance, as well as the impact of Deadlock technology on user adjustability. The discussion also touches on consumer feedback in product development, the introduction of new kits, and the effects of manufacturing issues on brand perception. Snader hints at exciting future trends and innovations for BowTech and its sister brands.

Takeaways:

• Bow manufacturers often launch products late in the season.


• Consumer feedback is crucial for product development.


• Naming bows is a challenging process due to trademark issues.


• The industry experiences cyclical trends in bow design.


• Longer axle to axle bows are currently popular.


• Product launches are often planned years in advance.


• Hunters' preferences influence future product designs.


• Limited runs can gauge consumer interest effectively.


• The bow industry is competitive and requires innovation.


• Understanding consumer needs is key to successful product development. The Solution LS bow is priced at $1,200, making it competitive.


• Longer axle to axle bows can offer better stability and forgiveness.


• Deadlock technology allows for easy adjustments without a bow press.


• Consumer feedback plays a crucial role in product development.


• New kits for bows simplify the purchasing process for consumers.


• BowTech aims to make archery more accessible and user-friendly.


• Manufacturing issues in the industry can lead to brand shifts.


• The importance of brace height in bow performance is highlighted.


• Future innovations are on the horizon for BowTech and its brands.


• The archery market is currently experiencing flat sales compared to pandemic levels.

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