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Tom Brady, in the run-up to the 2025 NFL season, is once again at the center of headlines as the league has officially relaxed what became known as the Brady Rules, allowing him to join Fox Sports production meetings remotely in his capacity as their top NFL analyst. This is a distinct change from last season when his newly minted status as a minority owner of the Las Vegas Raiders had kept him out of such insider sessions, which are crucial prep for broadcasters. According to the Los Angeles Times, Brady can now join coaches and players virtually but still cannot set foot at any NFL team facility or practice, nor participate in meetings on site—a caveat still firmly in place to appease concerns about conflict of interest given his 5 percent ownership stake in the Raiders.

NFL Executive Vice President Hans Schroeder told the Associated Press this is a natural evolution, ensuring the league's broadcasting product benefits from Brady's insights without crossing lines, while Clark Hunt, owner of the Chiefs, has in the past flagged the potential for conflict as more perceived than actual. For Super Bowl LIX in February, when Brady was on the call, he was already granted an in-person exception for production meetings, but that remains a rare allowance, as reported by Front Office Sports and The Athletic.

With Fox Sports, Brady is beginning his second season in what remains the most lucrative contract in sports broadcasting history and will partner with Kevin Burkhardt to call Giants-Commanders for Week 1 and Eagles-Chiefs for Week 2. Fox president Brad Zager has gone on record with the AP dismissing any lingering rumors about whether Brady’s dual role for Fox and the Raiders is a genuine issue, emphasizing that proper guardrails are in place.

Beyond the broadcast booth, Brady continues to influence the Raiders in a less official but visible capacity. Heavy Sports reports his long-standing trainer Alex Guerrero has joined the Raiders as a wellness coordinator, a move that highlights Brady’s extended impact on the team's culture despite him not being involved in day-to-day football operations or team decision-making.

On the personal front, Brady stepped into the spotlight on social media with a heartfelt tribute to his eldest son Jack for his 18th birthday, sharing reflections on fatherhood and shifting life priorities. AOL details how the former quarterback, now fully in his dad era, draws attention for these public family moments, a notable contrast to his stoic game-day image from his playing days.

And just to prove his cultural reach remains unmatched, Brady opened the LIV Golf Michigan Team Championship this past week, with social media posts from LIV Golf praising him as the ultimate team player—a nod to his still-strong Michigan ties and a reminder that, even in retirement, he's one of the few sports figures who can bridge football, business, and pop culture in a single week. While some, like Dan Patrick on his show, still publicly speculate whether Brady can truly juggle his dual NFL and business identities forever, all official commentary from the league and Fox insists the current controls make any actual conflict highly unlikely. Underlying it all is the ongoing public fascination—whether in the boardroom, locker room, broadcast booth, or on Instagram, Tom Brady keeps shaping his own post-NFL playbook and, if recent days are any indication, he’ll be called on it every step of the way.

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