(A quick note - in delving into Brand Fast-Trackers archives, we actually have about 30 more episodes that were done before I joined the show as producer in 2010. To reflect this, I am slowing updating the show numbering. So today's episode is actually #205. Please be patient as we get his all updated. Thanks! - Kat)
So What Is Big Data Exactly?

 
 


Today we were lucky to speak with SiliconANGLE's Senior Managing Editor Kristen Nicole. When it comes to technology trends for marketers, Kristen has her finger on the pulse of what is happening. We've been hearing about talking about big data for the last year or so, but what does it really mean and is it being leveraged appropriately? This ties into the show we did with Webtrend's Martin Doettling, but really delves into how and where big data is unfolding for brands.

For Kristen, a lot of big data started in the IT Sector and now we are seeing that transition to marketing. This makes sense considering the marketing/technology mashup with the 'marketers spending more on IT than IT' trend that is happening. All hail the CMTO!

3 Biggest 'Big Data' Trends

Use of data for brands will become a competitive advantage
Predictive Analytics. There will be a big shift towards services and P.A. is a huge piece of that.
Privacy concerns will continue to be at the forefront and brands need to be aware and accommodate for those concerns.

To hear more from Kristen tune into the full interview below. I think you will feel smarter for it. I know I did! :-)


[Lead image via D3eksha.com; big data infographic via AIS]