Brand Marketing with Technical Publications — From PR to Ad Campaigns
Update: 2025-07-24
Description
In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and strategies for technical companies to effectively communicate their news. They explore the importance of understanding the audience, the role of press releases, and the current trends in manufacturing and technology. Additionally, they talk through advertising strategies, paid media opportunities, and the significance of building brand awareness in a competitive market.
Key Takeaways
- Smaller companies can still tell valuable stories despite budget constraints.
- Brand awareness is key in a competitive market.
- Paid media opportunities should be part of a broader campaign strategy.
- Building long-term relationships with media platforms enhances exposure.
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