DiscoverTED Radio HourBrand Over Brain
Brand Over Brain

Brand Over Brain

Update: 2016-08-125
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Description

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands. (Original broadcast date: May 9, 2014).
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Brand Over Brain

Brand Over Brain

NPR