Brand advise for any SME/Founder/Entrepreneur with an ambition to grow – Guest Nicola O’Rourke, Co-Founder of the Founder Advisory
Update: 2022-12-22
Description
Today we sat with Nicola O’Rourke and had a good chat about Brand/business and marketing. This is a fantastic chat packed full of business value.
Nicola O’Rourke has had a successful career in FMCG, initially in innovation, then marketing and sales, before joining general management as a divisional head – in marketing and operational roles. She has launched over 300 products into 5 markets globally and clearly understands what drives value in FMCG businesses. Nicola was most recently Chief Digital Officer at Comvita, leading their global Digital Transformation across 9 markets. Before that, she was General Manager of Lewis Road Creamery, leading the business expansion into the U.S.. She chaired the Food Basket, a group of companies entering China with NZTE.
In this episode, we focus on :
Why it’s important to Double down on your strengths and don’t dwell on your weaknesses.
The value of getting advice to help grow your business/idea
How to create hype for a brand and then maximise the engagement
Why you need to keep innovating and have a point of difference
The Story behind the Lewis Road Creamery hype
How the Founder Advisory could help amplify your business
Why having a point of difference for any business is worth focusing on
Nicola O’Rourke has had a successful career in FMCG, initially in innovation, then marketing and sales, before joining general management as a divisional head – in marketing and operational roles. She has launched over 300 products into 5 markets globally and clearly understands what drives value in FMCG businesses. Nicola was most recently Chief Digital Officer at Comvita, leading their global Digital Transformation across 9 markets. Before that, she was General Manager of Lewis Road Creamery, leading the business expansion into the U.S.. She chaired the Food Basket, a group of companies entering China with NZTE.
In this episode, we focus on :
Why it’s important to Double down on your strengths and don’t dwell on your weaknesses.
The value of getting advice to help grow your business/idea
How to create hype for a brand and then maximise the engagement
Why you need to keep innovating and have a point of difference
The Story behind the Lewis Road Creamery hype
How the Founder Advisory could help amplify your business
Why having a point of difference for any business is worth focusing on
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