Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique

Update: 2025-07-10

Description

My Interview with Haider Rafique, CMO, OKX at #token2049

Why the crypto industry must call out bad behaviour to move from the wild wild West to the middle mile West
OKX’s pivot from centralised exchange to Web3 wallet and why product design and self-custody matter
The role of storytelling in rebuilding crypto’s reputation after scandals like FTX
Why brand building, trust, and user experience are now central to client acquisition in crypto
How sports partnerships build distribution and reinforce values like perseverance and discipline
The importance of taking risks in marketing and standing for something—even when it's controversial

The full interview is also available on my YouTube channel.

YouTube: https://bit.ly/3YfcSX4

Comments

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Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique

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Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique

#box-pro-ellipsis-176021262630611{-webkit-line-clamp:2;}Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique

The full interview is also available on my YouTube channel.

Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique

Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique