Is your company a brand? Or is it a commodity?
 
With the amount of competition out there, allowing your brand to become a commodity–to be replaceable–is not an option. You never want to be the “take it or leave it” brand. You want people to crave your brand. You want them to feel like your brand adds a sense of completion to their lives. Even if they could live without you…they wouldn’t want to. 
 
In this episode I teach you how to ensure your brand keeps winning others over and over and never becomes a commodity.

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