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Branding, Innovation & Explosive Growth with Ted Baker

Branding, Innovation & Explosive Growth with Ted Baker

Update: 2020-07-18
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Description

Ted Baker is the co-founder of QALO (pronounced “kay-lo”), an active lifestyle company which was started in 2012. Their hero product, a functional silicone ring, has disrupted the multi-billion dollar wedding ring industry. In 2018, QALO was ranked #151 on Inc. Magazine’s fastest growing companies list. People like Lebron James, Dale Earnhardt Jr and Steph Curry now wear them. Ted’s story is a great example of how new innovative products can create a white space, unlocking unmet sources of customer value while capturing share in established markets. Ted shares his insights on the grit and tenacity it takes to bootstrap a company to phenomenal growth. Ted earned his MBA, with a focus in entrepreneurial and small business operations, from Loyola Marymount University. He currently serves as Board Chairman of www.qalo.com.

Discussion Topics:

(1:29 ) Backstory on how and why Ted started QALO.

(5:35 ) Launching without outside investment.

(7:35 ) Brand, culture and building an active lifestyle brand.

(14:30 ) Dealing with new competitors after explosive growth.

(17:26 ) Innovation and new product launches.

(22:57 ) Selling on Amazon and omni-channel marketing strategies.

(29:15 ) How to bootstrap a company for growth.

(35:40 ) Variable marketing and return on advertising spend (ROAS).

(40:45 ) Leveraging a business school education as an entrepreneur. 

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