Where do the laws of great graphic design apply to? Do you want to connect more deeply and quickly with your ideal clients? What are some tenets of setting up eye-catching and effective design to connect with your audience?







In this podcast episode, Sam Carvalho speaks about 12 digital design tips.







Podcast Sponsor: Therapy Notes















Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier.







Check it out and you will quickly see why TherapyNotes is the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.







You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week, so when you have questions, you can quickly reach someone who can help, and you are never wasting your time looking for answers.







If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.







Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Make 2022 the best year yet with TherapyNotes.







In This Podcast









* Limit your typefaces







* Don’t be afraid of scale







* Respect the space of other elements







* Use a small color scheme







* Create clean, crisp, clear imagery







* Use fonts to help inform the mood of your design







* Create order with alignment







* Keep your designs simple







* Use hierarchy to order your content







* Keep your font in the same family







* Use white space







* Contrast is key









Limit your typefaces







When selecting a typeface or font for headings, subtitles, or body text, be sure to use easy-to-read fonts to create a simple and effective design.









Remember that the eye finds it hard to scan multiple typefaces, so try to stick to a simple collection of fonts.

Sam Carvalho







Don’t be afraid of scale







To acquire the appropriate emphasis, you can apply scale to:









* type







* shapes







* compositional features









Additionally, use appropriate colors to enhance this technique while making sure to use suitable typefaces that look good when increased in size.







Sam’s design tip: sans serifs fonts are great for this







Respect the space of other elements







Use letter spacing to fill dead space, align text, or condense words that take up too much space.









However, be careful not to reduce letter spacing so much that it can’t be read, or increase it so much that the letters become detached from one another.

Sam Carvalho







Use a small color scheme







Choose a color scheme that has one to three primary colors and an additional one to three secondary colors that contrast and complement each other.