Brandon Steiner on Hustle, Sports Marketing, and Having Balls
Brandon Steiner is the founder and CEO of Steiner Sports, an iconic sports marketing and sports memorabilia company. Born right here in Brooklyn, NY, Mr. Steiner founded Steiner Sports in 1987 with only his $8000 in savings and grew it into the $50 million empire it is today.
Steiner Sports is the premier leader in sports marketing pairing athletes with businesses to help them draw customers and best known today as the most trusted vendor of sports collectables, including autographed baseballs, jerseys, football helmets, and posters as well as limited edition items and even clods of dirt — yes, dirt, helping to bring fans closer to the sports and the athletes they love.
For every athlete ever did anything of note, chances are Steiner has their signed ball that they caught to win the game or their uniform or a piece of the dirt or court they played on. All of this is detailed in his inspiring autobiography, You’ve Gotta Have Balls.
Along the way, Steiner has forged business relationships and even close personal friendships with numerous professional athletes and hall-of-famers over the decades and bought the original Yankees stadium. And despite all those tremendous accomplishments, perhaps greatest of all, he is also the founder of the Everything Bagel, a feat to which all of us in New York are especially grateful.
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