Brands Cut Organic First - But It's Killing Their Paid Conversions
Update: 2025-10-01
Description
Here's what we're seeing: brands slash organic budgets when paid spend ramps up, but they're actually sabotaging their own conversion rates.James Walker chats with Kayla Sylvester about why organic social isn't just nice-to-have content - it's the conversion fuel your paid campaigns desperately need.What We Cover:• Why your ad clicks aren't converting (hint: check your page)• How organic audiences become your highest-performing remarketing pools• The behind-the-scenes strategy that tripled one brand's sale conversions• Why employee-generated content is outperforming big-budget creative• The quarterly vs monthly content split that's working right now────────Worried your paid budget is working harder than it should?WHD combines organic strategy with paid performance to maximize every dollar spent.Visit https://whd.au to talk with our team.────────Hosted by James Walker - Managing Director at WHDGuest: Kayla Sylvester - Head of Organic Social at WHD
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