Eyewear isn’t just about vision—it’s a statement of identity and style. Bringing luxury eyewear to India meant redefining how people perceive quality and fashion in a fast-paced world. From global icons like Gucci and Cartier to homegrown innovation, it’s a journey of challenges, resilience, and creativity.

Ronak Sheth, founder of Eternity Lifestyles, revolutionized India’s eyewear industry by introducing iconic brands like Oakley, Montblanc, Chanel, Cartier, and more. His passion also gave birth to OPIUM Eyewear, India’s most exciting homegrown brand blending global aesthetics with Indian sensibilities.

In today’s episode of Happy Hour with FinCocktail, our Co-Managing Partner Niyati Thaker chats with Ronak about his journey in the eyewear space, from introducing iconic luxury brands to crafting a homegrown favorite, they dive into his journey of navigating challenges, adapting to ever-changing fashion trends, and turning setbacks into stepping stones. 

00:00- Sneak Peek 

1:15- Intro 

2:03- how did he start the business and get into it, like a background/legacy 

6:15- shift from finance to the eyewear industry 

7:30- Key lessons while starting out in the industry 

11:08- how did you differentiate yourself from other players 

14:35- manufacturing and production 

15:33 How do you make your brand stand out with branding and marketing

20:38- talked about how did he get his brand to where it is today, like big name strong offline presence 

22:05- celebrity endorsements 

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Find FinCocktail and Ronak Sheth on other social media:

Instagram: 

 / fincocktail  

https://www.instagram.com/ronak_sheth?igsh=MTdsMmhkMTVhbjh2aQ== 

https://www.instagram.com/opiumeyewear?igsh=NHd2OGY5Z3pyMDds 

YouTube:  

  / @fincocktail  

LinkedIn: 

 / fincocktail  

 / sayalirai  

https://www.linkedin.com/in/ronakshethindia/ 

X: 

 / fincocktail  

Website:-

https://www.opiumeyewear.com/ 

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CinFin Media

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About FinCocktail:

FinCocktail by Sayali Rai & Niyati Thaker is a one-stop shop for all your questions about personal finance. It was created to help young Indians understand and embrace their personal finances. It aims to become a source of inspiration to all who want to take charge of their financial futures.

This season on the Happy Hour with FinCocktail Sayali & Niyati are on a mission to find out more about the journey of money. See how money flows through the system and in and out of our lives! Handling money is not easy, but it can be made simple if you get to know your money and its workings. 

Building wealth is something everyone should be capable of. It's more of an art than a science and a skill that everyone can master. 

Let them bring you real stories from real people who have been managing their own money for a while, so you can see how different avenues exist to generate wealth and reach your dream goals! So listen on and let's build some wealth together.