Breaking the Grass Ceiling: The Path to Canna-Preneurial Success with JM Balbuena
In this eye-opening and thought-provoking episode of Kaya Cast Podcast, we sit down with the incredibly inspiring JM Balbuena. As a woman of color, an immigrant, and a military veteran, JM shares her unique perspective on the cannabis industry and how it serves as a unifying force for various communities. Together, they discuss the healing power of cannabis and the urgent need for more inclusive and sustainable practices within the industry.
From her journey navigating the dynamic cannabis space as an entrepreneur to the importance of being educated about the plant, JM provides valuable insights on the challenges faced daily and the tremendous potential of the industry. As both an advocate and educator, she stresses the significance of striking a balance between advocacy, profit, and education to effectively bring positive change.
Moreover, JM talks about her latest book, which gives readers a realistic portrayal of the cannabis world while providing them with essential educational resources. As a special treat for our listeners, we're giving away a free copy of JM Balbuena's book! Tune in to learn how to get your hands on this must-read gem.
Navy veteran JM Balbuena is an author, filmmaker, advocate, and entrepreneur focused on empowering aspiring leaders in the rapidly growing legal cannabis space. JM’s debut book, The Successful Canna-preneur, does exactly this, while awarding JM with “Cannabis Educator of the Year” by the 2021 Las Vegas Cannabis Awards and “100 Latinas Shaping The World” by The New Latina. JM received a Navy & Marine Corps Achievement Medal for her dedicated service as Aviation Electronics Tech in the United States Navy between 2010 to 2014.
With a focus on business development, strategic planning, and execution, JM successfully runs BSW (Boycott Shitty Weed), promoting advocacy through fashion and muti-media including Web3 and blockchain integration. She also leads Synergy Studios, providing filmmaking, content creation, and executive production to leading brands in the cannabis industry. JM currently serves as CMO for Prime Harvest Inc., a technology-focused full-service cannabis corporation horizontally diversified across various segments of the cannabis value chain including licensing acquisition and compliance management, direct-to-consumer operations, and parent company of Jaxx Cannabis, a San Diego based retailer.
Additionally, JM is cofounder of Palenque Provisions, a family owned Latinx food manufacturer headquartered in New Jersey. JM holds a Bachelor of Science Marketing from University of Scranton; Bachelor of Arts Media Production from Platt College; Masters Business Administration Marketing from University of Phoenix; and a Masters in Information Systems Management from National University. JM’s Successful Canna-preneur is accessible online via podcast, documentary (TBA 2023), audiobook, and is pending its first print in Spanish. JM is quickly becoming a prominent thought leader in cannabis, Latinx affairs, women empowerment, social equity, military veteran advocacy, Web3 multi-media, and wealth generation.
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