Visit brettkingdesign.com for limited exclusive Brett King Design Canvas Project 01 MERCH

In this episode of The Creative Drive with Taro Koki, renowed helmet designer Brett King from Brett King Design reveals the inspiration, process, and philosophy behind the Canvas Project — a groundbreaking approach to helmet art where, for the first time, there's no input from a client. Just pure artistic vision.

The Canvas Project 001 is not a commission. It's an art project done on a helmet as the canvas. 

We dig into the design, the business, the challenges of working with clients, and how collaborations in motorsport gear are evolving — with appearances from Preston Folkestad of Simpson Performance Products.

0:00 Intro 

3:30 What is the Canvas Project by Brett King Design?

5:45 RACER+ and RACER Magazine Ad: Racer.com/bundle

8:00 Breaking boundaries in helmet design

12:37 Inspiration behind the Canvas Project 001

15:50 The revealing of the Canvas Project 001 helmet by Brett King Design

17:08 Process of creating the Canvas Project 001 helmet

24:20 Starting as creative director at Felt Bicycles

27:20 Challenges of the business

30:15 How to handle mpossible clients

32:15 How long did it take to complete the Canvas Project 001

38:02 The new Stilo ST6 helmet

41:07 Canvas Project 01 limited edition merch launch 

42:45 Rapid Fire with Brett King

47:07 Who's Boostin' it with Brett King

55:54 Preston Folkestad from Simpson Performance Products

59:15 Working with Stilo, RaceQuip, Hans, Simpson brands at Holley

01:04:30 Stilo Italian high end helmet brand with roots in rally racing

01:07:00 How the collab with Brett King happen? 

01:13:30 How do Holley brands think about collaborations?

01:19:50 Who's Boostin' it with Preston Folkestad from Simpson

01:25:20 What's Preston Folkestad's creative drive?