Brian Childs' Customer Education Maturity Model
Update: 2024-03-24
Description
Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062
[00:00:00 ] The Importance of Customer Education
[00:07:37 ] Proving ROI for Customer Training Initiatives
[00:13:51 ] The Importance of Training Programs and Brand Positioning
[00:22:19 ] Using Training as a Sales Qualification Tool
[00:26:01 ] Patterns in Sales Training Program Challenges
[00:30:15 ] The intersections between customer education and data silos
[00:36:03 ] Top Tips for Creating a World-Class Training Program
[00:39:20 ] Career Power-Ups and Creating a Star Map of an Organization
[00:45:42 ] Brian Childs on Thought Industries, Moz, and Learning Outcomes
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