The Experience Economy consists of businesses and organisations that create immersive, memorable experiences for people, in addition to selling goods and services. It spans the arts, cultural, sporting and heritage sectors, as well as hospitality, retail, travel, tourism, entertainment, and events and the supply chain that supports them.

In this episode of Ibec Responds, Aviné McNally, Head of Membership, Ibec, is joined by Catherine Toolan, Managing Director, Diageo Irish Brand Homes, home of the Guinness Storehouse & Mary Considine, CEO, Shannon Group, they explore the need for increased investment in Ireland’s Experience Economy as part of Budget 2026.

Thank you for listening. To explore all of Ibec's podcast offering, visit here. Make sure to follow Ibec Podcasts to stay up to date with new episodes.