To celebrate our 100th episode, I am excited to welcome our guest expert, Drew McLellan, to the Sell With Authority podcast. This is Drew’s second time on the show and it seems fitting to have him mark this milestone. He is not only my most trusted business advisor — but he’s also been my best friend in the world for the better part of a decade.

Drew is the CEO of Agency Management Institute — which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability – and of McLellan Marketing Group. He walks the walk — and he pours the best of what he’s got into his community.

In this episode, we focus our attention on how to build a community around the niche you want to serve.

In our conversation, we talk through how hosting a live event can be an exceptional strategy for growing your audience — and being helpful.

Drew shines a light on how to become a leader in the community by coming from a place of great love and a true commitment to serve.

What you will learn in this episode:

• Why Drew empowers agency owners to find right-fit clients by niching down
• How to build a community around the niche you want you want to serve and what you want to teach
• The power of hosting live events as a strategy for audience growth and support
• How to create a successful conference without losing your house
• The building blocks of the Build a Better Agency Summit

Resources:

• Email: drew@agencymanagementinstitute.com
• LinkedIn: www.linkedin.com/in/drewmclellan
• Website: https://agencymanagementinstitute.com/
• Episode 2 of Sell With Authority: How to Sell with Authority, with Drew McLellan

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group