DiscoverGive an Ovation: A Podcast For RestaurantsBuilding A Bullish Restaurant Brand with Joseph Szala
Building A Bullish Restaurant Brand with Joseph Szala

Building A Bullish Restaurant Brand with Joseph Szala

Update: 2021-09-13
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Description

Joseph Szala is a Principal, Creative, and Strategist at Vigor Restaurant Branding, a restaurant and beverage branding and marketing studio based in Atlanta, Georgia, but servicing the world. Joseph has worked with hundreds of restaurants over his career, and has written a new book distilling all of his knowledge called "The Bullhearted Brand: Building Bullish Restaurant Brands". 

On this episode, he and host Zack Oates discuss: 

  • What drives loyalty among patrons
  • Why Joseph doesn't use demographics in his marketing plan
  • Turning employees into brand champions
  • Building a brand
  • How to pronounce "Porsche"
  • More

Thanks Joseph! 

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Building A Bullish Restaurant Brand with Joseph Szala

Building A Bullish Restaurant Brand with Joseph Szala

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