Building A Bullish Restaurant Brand with Joseph Szala
Joseph Szala is a Principal, Creative, and Strategist at Vigor Restaurant Branding, a restaurant and beverage branding and marketing studio based in Atlanta, Georgia, but servicing the world. Joseph has worked with hundreds of restaurants over his career, and has written a new book distilling all of his knowledge called "The Bullhearted Brand: Building Bullish Restaurant Brands".
On this episode, he and host Zack Oates discuss:
- What drives loyalty among patrons
- Why Joseph doesn't use demographics in his marketing plan
- Turning employees into brand champions
- Building a brand
- How to pronounce "Porsche"