Mike Khristo, founder and CEO of Layers, joins Corey Ferengul and Joe Zawadzki on why app distribution, not development, is now the hard part. He spent six and a half years building ad products at Snapchat before starting Layers, an app studio that became growth infrastructure after he shipped his own app and watched the download counter sit at zero. They cover what Layers found analyzing 13 trillion seconds of TikTok video across 23 million posts, how account warming works, the new Layers Growth MCP and why agents rejected simple campaign tools in favor of research, web-to-app campaigns and web payments after the Epic ruling, and the case for the first mobile measurement agent. Layers is an Aperiam Ventures portfolio company.