Building Bridges: The Internal Role of Community | Community ROI with Nicole Saunders
Description
"If your users carry your community with them from job to job, you’ve built something unforgettable."
In this episode, we discussed how community initiatives, when aligned with business goals, not only drive measurable results but also elevate customer relationships, influence product development, and shape careers, in particular:
👉 Why companies should want customers talking to each other.
👉 The hidden value of “lurkers” and why you don’t always need visible engagement.
👉 Community managers as cross-functional internal connectors.
👉 Building relationships with other departments through shared goals.
👉 Simple ways to make your community’s value visible across the business.
Join Yurii Lazaruk, the Community Consultant, and Nicole Saunders, who's spent over 15 years helping B2B tech companies build stronger connections with their customers through community, customer advocacy, and marketing, from leading community at Zendesk to founding CXN Consulting, in connecting community goals with business goals to drive business growth!
Connect with Nicole and Yurii on Linkedin:
https://www.linkedin.com/in/nicoledsaunders/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Nicole Saunders
(01:12 ) Defining Community for Business
(03:13 ) Benefits of Customer Conversations
(10:23 ) Community Goals and Business Alignment
(15:36 ) Measuring Community Impact
(21:01 ) Balancing Scalable and Personal Actions
(23:01 ) Collaborating with Key Teams
(25:32 ) Encouraging Cross-Team Collaboration
(29:16 ) Showcasing Community Impact
(33:35 ) Measuring Community ROI
#communityROI #communitybuilding #businessgrowth
United States
