Building Event Landing Pages that Actually Work (From Click to Conversion) | Epic Events by vFairs | Tas Bober
Description
What if the reason people aren’t registering for your event… is your landing page?
In this episode of Epic Events by vFairs, host Younas, CEO of vFairs, welcomes Tas Bober, founder of The Scroll Lab, to break down what makes a truly effective event landing page - one that not only grabs attention but drives real registrations.
With experience leading digital and website teams and working on 400+ websites, Tas shares her proven framework, conversion-focused strategies, and the biggest mistakes marketers make when building event pages.
You’ll learn:
- Why clarity trumps creativity when writing event copy
- The 7 essential blocks every landing page needs
- How to balance messaging for first-time vs. repeat attendees
- Why your form belongs at the bottom (yes, really!)
- How to make FAQs and testimonials actually move the needle
- The difference between templates and custom builds - and when to use each
- How AI can help you audit, refine, and humanize your landing pages
Tas also shares insights from auditing dozens of event pages, launching her own template, and hosting a themed content series around event landing pages. The conversation then expands to event strategy as a whole, covering:
- Best practices for reminder emails that improve attendance
- What makes swag memorable (hint: it’s not another T-shirt)
- Why smaller, 200-person events are outperforming mega-conferences
- How to design sessions for better networking and organic learning
Whether you're running webinars, trade shows, or hybrid events, this episode will help you move beyond fluff and friction to create pages that convert - with clear, honest messaging and a human-first experience.
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