DiscoverFounder's FrameworkBuilding Maz: Inside the Strategy Behind Ninety’s AI Tool
Building Maz: Inside the Strategy Behind Ninety’s AI Tool

Building Maz: Inside the Strategy Behind Ninety’s AI Tool

Update: 2025-07-25
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Description

Building an AI assistant sounds like the obvious next move in today’s market—but most tools miss the mark. In this episode of the Founder’s Framework podcast, Mark Abbott talks with Ninety’s Head of AI Products, TJ Kneale, about what it really took to build Maz, Ninety’s AI assistant designed to help teams run better.

You’ll learn:
→ The internal problem that sparked the idea for Maz
→ Why Ninety chose to build a purpose-built AI tool from scratch
→ What founders should consider before integrating AI into their product

This episode is full of lessons for founders building AI tools—or thinking about it.

Connect:
→ Follow Mark on LinkedIn: https://bit.ly/MarkAbbott
→ Follow TJ on LinkedIn: https://bit.ly/tjkneale

→ Try Maz inside Ninety: https://www.ninety.io
Subscribe for more conversations on building great companies.

Try Ninety free for 30 days!

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Building Maz: Inside the Strategy Behind Ninety’s AI Tool

Building Maz: Inside the Strategy Behind Ninety’s AI Tool

Ninety.io