DiscoverThe Marketing Factor, by Cobble HillBuilding Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast
Building Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast

Building Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast

Update: 2025-10-28
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In this episode, Austin Dandridge talks with Jon Howard, founder of JoHo & Co. and longtime outdoor industry marketer, about what it takes to build enduring brands in today’s crowded DTC landscape. From shifting outdoor storytelling beyond product specs to developing data-driven customer personas, Jon shares how to align teams, leverage community marketing, and balance wholesale with DTC growth. They unpack post-COVID trends, influencer credibility, evergreen campaigns, and why clarity—not constant chasing—drives long-term success.

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Building Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast

Building Outdoor Brands That Last with Jon Howard | The Marketing Factor Podcast

Marketing Factor