DiscoverIt's Marketing's FaultBuilding Two-Way Email Conversations - Josh Kropkof
Building Two-Way Email Conversations - Josh Kropkof

Building Two-Way Email Conversations - Josh Kropkof

Update: 2024-08-21
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, variety, and personality-driven content in email campaigns. Josh also highlights the significance of conversion-focused design and the benefits of building a strong relationship with your audience through consistent and engaging emails. Tune in to learn actionable strategies for enhancing your email marketing efforts.



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Building Two-Way Email Conversations - Josh Kropkof

Building Two-Way Email Conversations - Josh Kropkof

Eric Rutherford