In Episode 83 of Colors of Web3 and Entrepreneurship, our host Lam sits down with Dan Rodman, CEO and Co-Founder of CoUnity, a pioneering firm specializing in community strategy for Web3 projects. Dan shares his fascinating journey from mechanical engineering and professional soccer to becoming a leader in Web3 community building. They dive into CoUnity's innovative "Go to Community" (GTC) strategy, which emphasizes value creation, gamification, and intrinsic motivation over traditional marketing tactics. Discover how CoUnity helps projects like EigenLayer build loyal, engaged communities through analytics, ambassador programs, and custom tools.

Dan also opens up about his adrenaline-fueled hobbies like paragliding and backcountry skiing, drawing parallels to the high-stakes world of Web3 entrepreneurship. Whether you're a founder looking to scale your community or an enthusiast curious about the future of blockchain ecosystems, this episode offers actionable insights on segmentation, retention, and turning users into advocates. Learn why community is the new cornerstone of sustainable growth in crypto and beyond.

Don't miss this deep dive into the art and science of community building. This episode is suitable for builders, innovators, and anyone navigating the evolving Web3 landscape.

⌛ Timestamps:

00:00:00 Episode Intro

00:00:36 Show & guest introduction

00:01:54 Dan's background: from engineering to Web3

00:12:44 Dan's hobbies

00:20:18 Deep dive into CoUnity's services

00:42:16 Explaining go to community (GTC) strategy

00:54:14 Challenges in Web3 community building

01:05:09 Future of Web3 communities

01:07:13 Advice for Web3 builders

01:08:46 Where to follow Dan and Co/Unity

01:10:05 Episode outro and next episode preview

Follow Dan and Co/Unity:

Co/Unity's Website: https://counity.xyz/

Co/Unity's Twitter/X: https://x.com/counity_

Dan's Twitter/X: https://x.com/thedanrodman

ChatGPT grid prompt that helps communities discover their Go-To-Community strategy: https://docs.google.com/document/d/1U-6I7FZSZQ6BeQqphhMFkcSWKsIuWzFs8l7APD0Ro28/edit?tab=t.0#heading=h.ba2g5r7vgz0a

Our social media:

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Twitter/X: x.com/ColorsofWeb3pod

LinkedIn: linkedin.com/company/colors-of-web3-entrepreneurship

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