Ever wondered how a band of misfits turned shared frustrations into a thriving podcast? In this episode, we’re sharing our origin story, revealing how they met, bonded over common pain points in the product marketing world, and turned candid conversations into a platform that challenges industry norms. 

Packed with spicy takes, behind-the-scenes laughs, and actionable advice, this episode is a testament to the power of finding your people and staying true to your vision. 

• How PMM frustrations sparked the idea for the We're Not Marketers podcast.

• How we’ve turned banter and venting sessions into a thriving community.

• The secret to developing a contrarian yet authentic point of view.

• Why we stand out in a crowded product marketing landscape.

• Message testing and building a relatable brand voice.

Tune in to discover why authenticity, fun, and a unique point of view are the ultimate game-changers.

Timestamps:

00:00 Introduction and Episode Context

01:32 Meet the Hosts

01:59 How We Met and Formed the Podcast

02:34 The Organic Evolution of the Show

04:13 Challenges and Dynamics of Product Marketing

06:52 Developing a Unique Point of View

09:46 Contrarian Perspectives and Testing Ideas

12:57 The Role and Identity of Product Marketers

21:11 Positioning and Future of Product Marketing

24:23 Tattoos in the Workplace: A Changing Perspective

25:09 Belief in Our Mission: Every Day Commitment

26:08 Navigating Skepticism and Valuing Disagreement

26:51 Embracing Learning and Marketing Communities

30:04 The Freedom of Creative Expression

35:03 The Importance of Fun in Work

40:40 Stoic Wisdom and Final Thoughts

Show Notes:

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