DiscoverThe Speak Easy Podcast108: Building a Brand, Running Retail, and Placemaking for Community
108: Building a Brand, Running Retail, and Placemaking for Community

108: Building a Brand, Running Retail, and Placemaking for Community

Update: 2021-10-12
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One of the principal tasks of starting a business is buying and developing a commercial space. Recently, Jen bought a new building for her marketing shop, Redhead, and an exciting new endeavor — Nelson Gallery. Redhead took the upstairs and Nelson lives below.

Starting a new commercial project is never a cake walk, but when you factor in a global pandemic, well, it gets a tad more challenging.

This episode we talk through the challenges faced and lessons learned from inventing, branding, and launching a successful new retail venture in downtown Lansing.
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108: Building a Brand, Running Retail, and Placemaking for Community

108: Building a Brand, Running Retail, and Placemaking for Community

Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms