Building a Breakfast Brand That Wins the Morning with Jessica Serrano of Bagel Brands
Update: 2026-04-09
Description
Jessica Serrano, CMO of Bagel Brands, joins Zack Oates to share how marketers can better understand what makes a brand truly stand out. With experience across Burger King, Taco Bell, and Dig In, Jessica brings a sharp perspective on how guest insights shape strategy.
- Zack and Jessica discuss:
- Finding what makes your brand uniquely valuable
- Why scrappy guest research often beats big budgets
- How to balance data with real world observation
- The importance of timing and context in guest communication
- Why simple brand guidelines outperform complex ones
- How to improve guest experience by doing the next right thing
Thanks, Jessica!
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