Most business owners view insurance as a painful expense. Ciara Gravier, Founder and CEO of The Bunker, sees it differently. She treats insurance as a strategic tool to protect assets, unlock opportunities, and fuel business growth.

In this episode of The Inside BS Show, Ciara joins Dave Lorenzo and Nicola Gelormino to share how she built her firm, why she requires clients to commit for two years, and how business owners should reframe their thinking around risk management.

What You’ll Discover Today

• Why price-shopping insurance every year is a trap that costs you more in the long run.
• How to turn insurance into a business growth asset, not just a line-item expense.
• The critical difference between transactional agents and trusted advisors.
• Why personal brand and trust are now central to professional services.
• The essential policies every business owner must understand to avoid catastrophic mistakes.

Key Topics Discussed

• Insurance fatigue and how to overcome it.
• Building relationships that outlast premiums.
• The new generation’s buying behavior and the role of trust.
• The spectrum of coverage: general liability, workers comp, EPLI, professional liability, D&O.
• How to ask the right questions before your next renewal.

Call to Action

If you want to transform the way you sell, build trust, and increase revenue, start with my book:
 Buy The 60 Second Sale
.