Building a Community and a Brand: Elina Panteleyevaa's Path to Creating Dood Woo
Update: 2025-04-09
Description
Elina Panteleyeva is the founder of Dood Woof, a wellness brand for doodle dogs. Elina shares her journey from a tech project manager to an entrepreneur, sparked by a layoff in 2023. She discusses her immigrant background, initial ventures, and how a book inspired her to start her business. Elina emphasizes community engagement, detailing how she built a loyal customer base by addressing doodle-specific needs, like developing a natural detangler spray. She also highlights the importance of self-care, celebrating small wins, and offers advice for aspiring entrepreneurs to take action and build supportive communities.
Dood Woof: www.doodwoof.com
Her Drive: www.her-drive.com
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