Building a Digital First Record Label with Chillhop Founder Bas Van Leeuwen
In this episode of the podcast we sit down with Bas van Leeuwen Founder CEO at Chillhop Music, the leading platform and label in lofi hip hop and jazzy hip hop. Bas started this endeavor with a blog that quickly turned into a thriving Youtube and Playlist curation channels. While doing so Bas created close ties with artists in the scene and eventually decided to build out a record label.
In this episode we discuss…
- What were the key elements of growing a Youtube and playlist curation channels
- The advantage of owning distribution channels as a label
- What community driven strategies labels and artists can tap into
- The nuances of turning playlist listeners into fans
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