Building a Global Beverage Brand with Geoff Henry of Gong cha
Update: 2026-01-05
Description
Zack Oates sits down with Geoff Henry, President of the Americas at Gong cha, to talk about what it takes to build and scale a global beverage brand. With leadership experience at Coca Cola, Jamba Juice, and now Gong cha, Geoff shares how personalization, quality, and data shape the modern guest experience in beverage concepts. The conversation explores why bubble tea has become a defining category for younger consumers, how kiosks and digital ordering impact satisfaction, and what brands must do to stay relevant as guest expectations evolve.
Zack and Geoff discuss:
- Personalization and customization at scale
- Why bubble tea resonates with Gen Z consumers
- The role of kiosks and digital ordering
- Using guest feedback to guide decisions
- Brands that are getting guest experience right
Thanks, Geoff!
Links:
https://www.linkedin.com/in/geoff-henry/
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