“It’s one of the hardest things to explain: We’re not just avoiding emissions — we’re actually removing carbon from the atmosphere.”

• 
  

  What You’ll Learn

  
  
  
  
  • 
    

    How Neustark’s solution works: storing CO₂ in recycled concrete through mineralization

    
    
  
  
  • 
    

    Why not all demolition waste is created equal

    
    
  
  
  • 
    

    How the sales cycle looks when you’re offering a carbon removal product

    
    
  
  
  • 
    

    Challenges of scaling while staying scientifically rigorous

    
    
  
  
  • 
    

    The importance of geographic clusters in carbon capture logistics

    
    
  
  
  • 
    

    Why permanence is key in carbon removal — and how mineralisation delivers

    
    
  
  
  • 
    

    The role of public tenders, policy, and incentives in adoption

    
    
  
  
  • 
    

    Lessons from Anna’s trip to the U.S. concrete and demolition market

    
    
  
  
  • 
    

    What motivates Anna personally to keep working in this space

    
    
  
  
  
  

About Anna Haas

Anna is the global business development lead at Neustark, a scale-up in the fast-growing world of climate-tech.

With a background in tech as well as in the building industry Anna is responsible for market exploration and expanding Neustark’s business opportunities.

Prior to her current role she worked in the Swiss machine-building industry as well as in a VC-backed construction tech startup where she headed all activities around innovation and sustainability.

Anna holds a M.Sc. in mineral resources engineering from RWTH Aachen University and has lived and worked across five countries before settling down in Switzerland.

Tune into Anna in her episode about Zurich as a sustainable city.

About Neustark

Limiting global warming to safe levels will only be possible by globally deploying carbon removal (CDR) solutions at the scale of billions of tons of CO2.

Neustark is a leading provider in this rapidly growing field, having developed a solution to permanently store CO2 from the air in recycled mineral waste such as demolished concrete. Our first solutions have been deployed in Switzerland and Europe and are already leading to a significant removal of CO2 from the atmosphere.

We are currently substantially scaling up our operations and impact.

By 2030, we aim to remove and store permanently one million tons of CO2 every year. Founded in 2019, neustark AG is based in Berne, Switzerland, and is a team of around 30 people (as per beg 2023).

Together, we enable permanent CO2 storage for a bright future of all generations on our planet.