Building a Marketing Team, Buyer Enablement and More with Revenue Analytics’ Michael McCunney

Update: 2019-10-15

Description

Michael McCunney, VP Marketing at Revenue Analytics has built an eight-person marketing team from scratch in under six months. We explore what he looks for when recruiting, and how to structure a marketing team from the ground up. He discusses the recent business model pivot to more SaaS and less bespoke service provision, the essential role marketing plays in pipeline acceleration, career advice for up and coming marketers and more.

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Building a Marketing Team, Buyer Enablement and More with Revenue Analytics’ Michael McCunney

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Building a Marketing Team, Buyer Enablement and More with Revenue Analytics’ Michael McCunney

Steve Watt

Building a Marketing Team, Buyer Enablement and More with Revenue Analytics’ Michael McCunney