Show Notes:

In this episode of the Beyond Beauty Podcast, Anna Reid, founder of Nimbi, a plastic-free razor brand. Anna shares her career journey, transitioning from fashion and publishing to e-commerce and brand development. She discusses her experiences with major brands and startups, emphasizing the importance of ethical and sustainable practices in the beauty industry. Anna highlights the challenges of launching Nimbi, including sourcing sustainable materials and navigating manufacturing complexities. Her story underscores the need for innovation and perseverance in creating environmentally responsible products and leaving a positive legacy.

About Anna:

Anna is the founder of Nimbi – the razor brand driving to make shaving aisles, hotel rooms, and even medical theatres beautifully plastic-free.

As a Brand & Product Development specialist, she brings nearly 20 years of experience in branding, marketing, and product development to the table. Anna's expertise spans beauty, fashion, lifestyle, F&B, and tech, with a focus on 360 brand development and future-focused consumer design.

She has played key roles in pivotal projects and contract positions for both established and emerging brands. Her impressive, diverse portfolio includes serving as Chief Brand Officer of Brewdog and leading strategic projects for LVMH/Stella McCartney, Unilever, IBM, Fred Perry, Harry’s, Ableton, Monica Vinader, and Heckfield Place.

Anna's commercial creativity and extensive experience make her a valuable asset in the world of brand and product development.

Timestamps:

Anna's Background in Publishing (00:02:03 )

Anna discusses her start in fashion magazines and transition into e-commerce.

The Jump to E-commerce (00:03:27 )

Anna reflects on her first day at a publishing company and her move to e-commerce.

Learning from Diverse Industries (00:06:27 )

Anna emphasizes the importance of understanding various industries and cultural trends.

Transition to Brand and Product Development (00:07:19 )

Anna explains her journey into brand development and the importance of customer connection.

Scaling Brands vs. Starting Them (00:09:20 )

Anna discusses the challenges of scaling a brand compared to launching one.

The Challenge of Maintaining Brand Success (00:12:35 )

Anna reflects on the difficulties brands face in maintaining success in a competitive market.

Desire to Create a Positive Legacy (00:13:29 )

Anna shares her motivation to start her own brand after observing industry challenges.

Starting Nimbi (00:16:55 )

Anna discusses the inception of Nimbi and her vision for a plastic-free razor brand.

Exploring the Shaving Category (00:19:32 )

Anna explains her focus on the shaving category and the need for innovation.

Challenges in Sustainable Production (00:20:55 )

Anna highlights the difficulties faced in producing sustainable products and entering the market.

Nimbi's Origins and Sustainability Focus (00:21:07 )

Anna discusses her experience at a creative agency and the importance of sustainability in brand development.

Challenges in Sustainable Practices (00:21:53 )

She shares insights on consumer behavior and the corporate responsibility towards sustainability.

Marketing and Consumer Conversion (00:23:43 )

The hosts discuss strategies for marketing Nimby and converting consumers from traditional razors.

Retailer Responses and Launch Preparations (00:24:02 )

Anna highlights positive feedback from retailers and the excitement of launching Nimbi’s social media presence.

Empathy and Disposable Products (00:25:04 )

Anna reflects on the necessity of sustainable disposable solutions in the current market.

Nurturing Talent and Coaching (00:29:02 )

Anna emphasizes the importance of mentoring others and nurturing talent within her network.

Resilience in Entrepreneurship (00:34:31 )

The hosts discuss the importance of resilience in navigating the highs and lows of business.