Building a Savings Culture with PiggyVest's Odunayo Eweniyi
In this episode, we explore digital savings with PiggyVest's Odunayo Eweniyi. PiggyVest's competition is the wooden box that Nigerians were using to save cash. We'll talk about how the company designed the product to compel mass-market consumers to save digitally; how their use of social media and word of mouth built trust and engendered a savings culture, how Odun think about new products, like crypto and insurance, as well as geographic expansion, and more.
4:19 - First question, what is PiggyVest's core competency, and how has the founders' past experiences helped them build the product and the company?
8:27 - We discuss key features of the savings platform, like a 90-day savings period.
11:37 - How did PiggyVest build trust amongst its users?
15:30 - On product and geographic expansion.
24:08 - Odun shares her thoughts on competition and the un-bundling (and re-bundling) of financial services by the fintech ecosystem.
This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.
Follow The Flip on social media @theflipafrica.