Building an ultra processed mind

Building an ultra processed mind

Update: 2021-08-022
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Xand continues the experiment and speaks to Dr Nicole Avena, food addiction neurologist, about how our brains are affected by UPF in relation to other addictive behaviour. 


Both Chris and Xand also speak to sensory expert, Professor Barry Smith from The University of London about how all of our senses are targeted by companies when we consume their UPF products.





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Building an ultra processed mind

Building an ultra processed mind