Building for India's Farmers, BharatAgri (Crop Inputs E-Commerce & Farming Advisory Platform) - ft. Siddharth Dialani (Co-founder, BharatAgri), & Anand Lunia & Madhukar Sinha of IndiaQuotient
Description
Farmers ordering seeds & fertilizers online? Paying via UPI? Skipping the local shop & buying directly from an app? Booking virtual farm consultations to improve their yield?
That’s exactly what’s happening at BharatAgri, a farming advisory & direct-to-farmers e-commerce platform for crop inputs.
In our latest #HighIQ podcast episode, we sit down with Siddharth Dialani (Co-founder, BharatAgri) & Madhukar Sinha (IndiaQuotient), hosted by Anand Lunia (IndiaQuotient), to break down:
- What is the state of agriculture in India today?—Farming in India needs a lot of fixing, but can we one day realize its true potential & become a global food supplier? What would that take?
- The myth that farmers won’t pay for digital services & order online—they do, as long as there’s value.
- How BharatAgri built an e-commerce platform for farmers from scratch—2 Mn MAUs, 15k+ SKUs, delivering to 20k+ pin codes across India.
- Why farmers are more like urban consumers than we think—the way they buy is changing fast.
- What investors get wrong about India's agri space—funding loans vs. building real solutions.
- Can Amazon just enter and take over?—Why trust & advisory-driven purchases matter.
This episode is a must for anyone building in agriculture in India!
Tune in now and let us know what you think!